Are you considering expanding your business into the South Korean market but not sure where to start? We invite entrepreneurs and industry professionals to join the online training “Introduction to the Korean Market”, taking place on 6 October from 9:30 to 11:30. Working language: English.
During the training, participants will gain practical insights into the South Korean market, its business culture and buyer behaviour, as well as learn more about opportunities and practical steps to consider when planning to enter the Korean market.

The training will be particularly relevant for companies and professionals working in the following sectors:

• forestry and timber industry;
• construction;
• timber construction;
• sustainable construction and sustainable housing;
• digital construction and digital construction technologies;
• architecture.

Training agenda:
9:30–11:00 – Maxime Beyer

• Korean business culture;
• market intelligence and hospitality trends;
• buyer behaviour;
• practical market access – channels and sales tools;
• key stakeholders and business networks.

11:00–11:30 – Company Success Stories

The speaker
Maxime Beyer is a luxury hospitality and guest experience expert, Guest Experience Director at Josun Palace (Luxury Collection Hotel) in Seoul, and co-host of the “Experts Korea” podcast.
Born in France, Maxime Beyer has been living in Seoul for more than 15 years. During the training, he will share practical insights into Korean business culture, market intelligence, buyer behaviour and practical steps for entering the Korean market. Real-life examples from companies already operating in Korea will also be discussed.

The training is organised within the framework of the Interreg Central Baltic Programme project “BuildGreen – Korea”.
BuildGreen – Korea brings together regional organisations and small and medium-sized enterprises to create new export opportunities in the South Korean construction market. The project supports companies in the fields of sustainable and timber construction, digital construction and architecture in exploring and entering the Korean market through export readiness training, joint solution development, cooperation with Korean partners, B2B matchmaking and other market-entry activities.

Registration available here: