On 17 April, we invite entrepreneurs, business owners, and marketing professionals to a high-impact half-day business event focused on strategic marketing, export growth, and practical cross-border cooperation between Estonia and Latvia.

“Most businesses fail in export not due to a lack of effort, but because they lack alignment between strategy and implementation.”
— Mari-Liis Vaher

This event brings together experienced practitioners and industry leaders to openly address what truly goes wrong in export marketing – and how to build structured systems that deliver measurable results.

🕘 Agenda

09:30 – Registration & Morning Coffee ☕
10:00 – Official Opening
10:00–11:30 – Presentations & Experience Sharing
11:30–13:00 – Networking
13:00 – Event Ends

🎤 Keynote Speaker: Mari-Liis Vaher

With more than 20 years of marketing experience and 15 years as an entrepreneur, Mari-Liis Vaher is a strategic marketing expert and Founder of the Powerful Marketers Hub. She will reveal the most common and most costly mistakes companies make when entering international markets.

During her session, you will gain practical insights into:

• The hidden gaps between strategy and implementation
• Why reactive marketing limits export success
• How to build a coordinated, trust-based marketing system
• A clear roadmap for sustainable international growth

She will also introduce her book,
📘 The Greatest Marketer,
a practical blueprint for achieving clarity, consistency, and long-term results.

🌍 Estonian & Latvian Business Experience

Following the keynote, business leaders will share real export stories, lessons learned, and practical insights:

• Toms Auškāps – Director of Communication & Development at Balticovo
• Marianne Lifländer – Head of Sales & Marketing at Kalev Spa Hotel & Waterpark
• Eric Laake – Export Sales Manager at Capital
• Mai-Liis Kivistik – Certified Naturopath, Founder of MaiWistik, International Yoga & Face Yoga Teacher

You will hear:

Estonian export practices
Latvian market perspectives
Practical cross-border collaboration insights

🤝 Networking & Connections

The event concludes with dedicated networking time — an opportunity to build new partnerships, exchange market-entry experiences, and strengthen Baltic business cooperation.

🎯 Designed for decision-makers who want to move beyond fragmented marketing activities and build export-ready systems that create measurable, sustainable growth.

💼 Participation Fee

45 EUR + VAT

🔗 Secure Your Spot

📩 Further Information

After completing your registration, and as the event date approaches, you will receive the detailed programme and practical information via email.

For questions, please contact: export@ltrk.lv