Silver Strategies

The main objective of “Silver Strategies” is to improve labour market opportunities for people of pre-retirement and retirement age (silver age, 55+). The goal is to develop joint antidiscrimination strategies for CB companies and sets of measures to be implemented by companies.

Silver Strategies is the first attempt to propose regional and company-level antidiscrimination measures supporting employment opportunities for seniors.

• Designing joint strategies and measures, joint training
• Implementation of sets of measures in companies, expertise-sharing visits, mobilities
• Review and analysis of testing results.
• Communication and awareness-raising activities.

• Joint strategies for workplaces to recruit and retain silver age employees;
• Sets of antidiscrimination measures at 36 companies in Latvia, Estonia, and Finland;
• A joint training program for company managers, HR managers, coaches, and consultants on anti-discrimination strategies and measures, + joint training events, expertise-sharing mobilities;